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FOR IMMEDIATE RELEASE – February 10th 2010

 

Contact:            Sarah Chavez, El Pinto (505) 898-1771, ext. 123

                        Jim Garcia, Director of Operations 505.321.6530 cell

 

El Pinto Fires Up The History Channel

World Famous Restaurant featured in new History TV series Food Tech

 

 

Albuquerque, NM – El Pinto Foods announced today that the restaurant and manufacturing plant will be featured this Thursday night, February 11th at 7pm MST on The History Channel’s TV series, Food Tech. Hosted by Bobby Bognar, the episode is about Mexican food and El Pinto is one of the expert locations featured on the subject.

 

“I really love this episode of Food Tech and didn’t realize how much history could go into a jar of salsa. It’s amazing how a small restaurant could 3 generations later turn into a salsa empire. El Pinto was a perfect place for us to film for Food Tech, and we enjoyed their great southwestern hospitality,” said Bognar.

 

El Pinto will set up a chile demonstration and will have Dave DeWitt author of over 30 books and most recently “The Complete Chile Pepper Book” who is also part of the show along with El Pinto owners Jim and John Thomas, on hand to introduce the show. The demonstration will take place on Wednesday February 10th at 3pm at El Pinto Restaurant located at 10500 4th Street NW.

 

 

El Pinto Restaurant & Cantina, El Pinto’s Salsa and Green Chile Sauce are all a part of the El Pinto Family.  The world famous and award-winning chile and family recipes are served at the famous El Pinto Restaurant in Albuquerque’s north Valley, a fixture since 1962.

 

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FOR IMMEDIATE RELEASE - October 10, 2009
Contact: Sarah Chavez, El Pinto Restaurant (505) 898-1771

Stars Heat up El Pinto's Walls

El Pinto Restaurant and Cantina Introduce the "Wall of Fame"


Albuquerque, NM - El Pinto Restaurant and Cantina is known for attracting crowds in search of award winning salsa, authentic, New Mexican cuisine, and North Valley scenery. A popular spot for locals, the word of El Pinto's charm spread and over the years everyone from celebrities to politicians have been attracted to this hot spot during their New Mexico visit. All of the star sightings have been captured and are now on display on El Pinto's new "wall of fame". The front entry, hallways and bar area are decorated with the star studded pictures, adding a nice complement like salt to a margarita.

"We are really proud of the clientele that we have," stated Jim Thomas. "Celebrities such as Cameron Diaz, Gretchen Wilson, and Amy Smart have ventured their way to El Pinto's path. More recently, Mel Gibson made his way to the famous El Pinto patio, enjoying the flavors of New Mexico. While filming a movie in El Pinto's Cantina, David Arquette and the cast also enjoyed the scenery."

Leaders from all over the country are joining celebrities on the wall of fame. Democratic and Republican politicians may disagree on certain issues, but they seem to agree on where to eat. Presidential candidates such as Governor Bill Richardson, former First Lady Hillary Clinton, and President-elect Barrack Obama all have a spot on the growing "wall of fame." With photos to prove their new found love of El Pinto's salsa, Alaskan Governor Sarah Palin joined Senator John McCain earlier this fall during campaigning, stating, "We heard back at the White House this was the best New Mexican Restaurant in town."

Giving reference to El Pinto, George Bush seems to be their biggest fan. Dining there twice and having El Pinto cater in the White House for Cinco de Mayo festivities, has allowed Bush to enjoy his favorite, mild red chile cheese enchiladas. The exhibit of President George Bush's El Pinto experience, along with other celebrity sightings will shorten any customers wait time, showing them a part of El Pinto and New Mexico's history.

"The famous question at El Pinto use to be: What's better: Red or green? Now the popular questions are: What did President George Bush eat and where did Mel Gibson sit? The wall of fame is something that we are proud of. We are now able to put these pictures out on display and show our customers how we have shared our food and culture to people all over the world,"stated John Thomas. "The wall of fame will show customers just how dreamy Mel Gibson's smile really is or how spicy the candidates are willing to go before the election date."

El Pinto Restaurant and Cantina was established in 1962. Carrying out their grandmother's recipes, the Salsa Twins, Jim and John Thomas, expanded their restaurant, seating up to 1,000 people, due to their increased customer base and demand for great red and green chile cuisine.
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FOR IMMEDIATE RELEASE - September 1, 2009
Contact:     Jim Garcia, El Pinto Restaurant, (505) 321-6530

Heritage Infusion Helps Bring El Pinto Salsa Back to Basics


Albuquerque, NM - Fans of El Pinto's world famous salsa are in for a tasty surprise this fall - an infusion of traditional flavor from a chile known as the Nu Mex 6-4, an Anaheim chile developed from seeds from the 1960s and used for the restaurant's 2009 harvest.

"This year's crop is really going to be flavorful," said John Thomas, El Pinto co-owner. "I think our regular customers will notice and appreciate the original taste of these chiles."
The NuMex 6-4 was developed from seeds that had been stored under liquid nitrogen for over 40 years. Testing of the chile started in 1998 by New Mexico State University and for the past 10 years, the seeds have been developed to ensure optimal flavor as well as heat and peeling ability.

"This has been a long time and coming," said Thomas. "We take pride in using the best chiles in the world in our products, and the flavor this year is going to be amazing. We're glad to be getting back to the basics."

Salsas made with NuMex 6-4 will be available nationwide later this fall.

El Pinto Restaurant & Cantina, El Pinto's Salsa and Green Chile Sauce are all a part of the El Pinto Family.  The world famous and award-winning chile and family recipes are served at the famous El Pinto Restaurant in Albuquerque's north Valley, a fixture since 1962.

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FOR IMMEDIATE RELEASE – July 7, 2009

Contact:     Sarah Chavez, El Pinto (505) 898-1771, ext. 123

El Pinto Spices Up Maloof Money Cup

World Famous Salsa Sponsors Skateboarding Competition


Albuquerque, NM – El Pinto Foods announced today that their award-winning salsa will be the Official Salsa of the Maloof Money Cup – the world’s premier showcase of professional skateboarding.

A three-day competition, the Maloof Money Cup kicks off Friday, July 10 at the Orange County Fair & Event Center in Costa Mesa, California and culminates on Sunday, July 12 with the awarding of over $450,00 in prize money – the largest purse in the history of professional skateboarding.

While enjoying the competition, the athletes will be able to take advantage of free burritos, as well as complimentary chips and salsa provided by El Pinto in their lounge for the duration of the event. Spectators will also be able to enjoy a sampling of El Pinto Products at a booth where the El Pinto PT Cruiser and giant salsa balloon will be displayed. The winners in each skateboarding category will receive a year’s supply of salsa with their photo on the customized label.

El Pinto Restaurant & Cantina, El Pinto’s Salsa and Green Chile Sauce are all a part of the El Pinto Family.  The world famous and award-winning chile and family recipes are served at the famous El Pinto Restaurant in Albuquerque’s north Valley, a fixture since 1962.

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