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Maloof Money Cup “Rips”
The World's Greatest Skateboarding event gets the World's Greatest Salsa!
El Pinto was asked to join with the State of New Mexico and serve samples of our world famous salsa at the inaugural Maloof Money Cup. During the airing of the event El Pinto will have its first national commercial played. The event is to air on CBS July 20th from 12:00-3:00pm EST. Check out www.maloofmoneycup.com for details and more.
Leave it to the Maloof brothers to go “goofy” on us and create something out of nothing and leave everyone begging for more. If I had any reservations about how this event would play out, they were quickly diminished by the determination and infectious qualities that surround these guys. If you are going to say that this is going to be the “Greatest” skateboarding event in the world you better have your wheels and trucks fastened tight because second place sucks.
Now don’t get me wrong, I’m an old guy that just turned 50, and a former “ripper”, in my day. We used skate boards as a mode of transportation and I believe the term “chicks dig scars” was from my day. Taking a rock at 20 mph was like jumping out of a car and helmets…”We don’t need no stinkin helmets,” only made you tougher. I don’t think any of us ever thought that we could use anti-gravity to project this board 4 feet in the air, flip it a couple of times, land on a hand rail at 20 degrees, ride it to the bottom and land without killing yourself. The “vert” (vertical for you boomers) was amazing…”these guys got stones”. I am completely amazed at the talent and competition that I saw at the MMC. The energy and enthusiasm that was created by this competition will surely elevate skateboarding to X-plus status. The crowds were unbelievable and the practice sessions were just as exciting as the final heats.
Visionaries create magical moments and the Maloof brothers are a study in creating magical moments. The name Maloof and the word greatest are usually close together and the latter is a self fulfilling prophecy. The organization, marketing and execution of this event was “world class” and it was quite obvious that talent follows these guys every where they go. The entertainment value was far beyond the scope of what I thought it would be and I want to know when I can get my tickets for the next one. The unlikely fallout is that old boarders like me will start showing up at these events and… “there goes the neighborhood”.
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Jim A. Garcia (aka “Ripper Senior”)El Pinto Foods
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